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Capasso Brenda
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Capasso Brenda
Real-Time Campaign Optimization: How AI is Transforming Digital Marketing Performance
The Evolution of Campaign Performance Management Digital marketing has undergone a fundamental transformation in how campaigns are monitored, analyzed, and optimized. Traditional marketing approaches required weeks
July 31, 2025
Capasso Brenda
Measuring What Matters: Integrating Sustainability and Social Impact Metrics into Marketing Mix Models
The Evolution of Marketing Measurement Beyond Traditional ROI Marketing Mix Modeling (MMM) has long been the gold standard for measuring marketing effectiveness, traditionally focusing on revenue
June 30, 2025
Capasso Brenda
Data First: Why High-Quality Data is the Unsung Hero of AI-Driven Marketing Analytics
The Seductive Promise of Intelligent Automation The modern marketing landscape is abuzz with the transformative potential of artificial intelligence. Visions of automated campaign optimization, hyper-personalized
May 30, 2025
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